In honor of Mental Health Awareness Day, Anna Chandy & Associates is launching UnFine, a campaign that invites us to look beyond the default and tune in to the unspoken.
We say “I’m fine” so often. Sometimes we say so reflexively, sometimes out of fear. But beneath those words there often lies a silent struggle.
In India, the mental health treatment gap is between 70–92% across disorders, leaving most people needing help underserved, primarily due to stigma, lack of access, or simply not knowing where to begin.
UnFine is designed to change that. It’s a gentle nudge to notice and to enquire.
Campaign highlights
Video & social series
A flagship film anchors the campaign, followed by a four-part Instagram video series throughout the month. Each video peels back layers of emotional invisibility, helping us become more alert to subtle signs of distress and challenging us to listen harder behind phrases like “I’m fine.”
The UnFine toolkit
Paired with the video series is a practical, inclusive handbook built for individuals, families, friends, and workplaces. It offers cues, conversational prompts, and self-care ideas. It focuses on a bold, powerful message – It’s okay not to be fine. It’s okay to ask for help.
Access the UnFine toolkit here.
“‘I’m fine’ is often a way of hiding our true feelings, and in today’s world, emotional struggles can easily go unnoticed – both in ourselves and in others.
UnFine encourages us to pause and look closer, to notice the pressures, the loneliness, or the quiet challenges someone may be facing.
With this we aim to help individuals, families, friends, and workplaces respond with understanding and support. By creating spaces where people feel safe to speak up, we reduce stigma and remind everyone that asking for help is not just okay, but an essential step toward emotional well-being,” says Deepti Chandy, COO & Therapist, Anna Chandy & Associates.
For more than 20 years, Anna Chandy & Associates has conducted counseling and workplace mental health programs across over 40 countries. Founded by Anna Chandy, India’s first accredited Teaching & Supervising Transactional Analyst, and now led by Deepti Chandy, the organization combines deep legacy with forward-facing practice.
UnFine is an effort to normalize conversations around mental health, reduce stigma, and remind us all that seeking support is a sign of strength, not weakness.
