Mental health is rightfully gaining the attention it deserves. 

The latest initiative is from Maybelline NY (MNY) who have teamed up with PV Sindhu to launch ‘Brave Together’, a mental health support program. 

MNY has partnered with Sangath, a non-profit organization, to provide one-on-one counseling from 10 am to 6 pm every day, including public holidays, via a toll-free helpline number 011-4119866 in English, Hindi, Marathi, and Konkani languages. 

They have also collaborated with The Mind Clan for people to get access to a curated and credible list of inclusive therapists, helplines, support groups, articles, and other helpful resources.

PV Sindhu kickstarted the program with the #RaiseYourHand campaign which gives a glimpse of “another pandemic” the world is facing right now. It aims to break those barriers among the youth, assure them they are not alone, and encourage them to seek support for mental health problems. 

“While it is great to have goals and ambitions in life, it is equally important to have your mental health prioritized along with fitness,” Sindhu said to Business World.

Vikram Patel, Co-Founder and Member of Managing Committee, Sangath, echoed her thoughts.

“We are proud to be associated with Maybelline New York’s Brave Together effort in normalizing and taking action on mental health issues… With this partnership, we hope to address the discrimination experienced by people with mental illness and improve access to community-based support.”

Pic courtesy – Maybelline